GoGrocery Case Study
Finding a path to improve a mundane experience that quickly becomes global problem
SOLO: Conceptual app design
MY ROLE: UX/UI Designer | Researcher | IA | Interaction Designer
DURATION: 4 Days
Initial Problem
Grocery shoppers need a way to maintain their independence and choice in the grocery store but they want the process to be less time consuming and remain consistent.
Coronavirus problem
A global panic strikes in grocery stores as shoppers fear long term quarantine and require necessities. Large crowds, chaos, wasted time, and empty shelves highlight and exacerbate daily problems.
solution
GoGrocery is an app concept that gives users live updates on their grocery store. GoGrocery allows users to see their store is crowded. It allows every user to update when things have been moved or are out of stock so they can have a more consistent experience. GoGrocery has the capability to scan items as they shop to avoid the long lines. All encompassing GoGrocery makes a trip to the store more efficient and less stressful.
Research &
interviews
Before Coronavirus…
Average shoppers make 1.6 grocery trips per week
96.9% of shopping is still done in person
Only 18% is done online, 7.5% store pickup, 6.2% delivery, 4.5% mobile app
-Emma Bradford, 99 REspondants 18& up
User Interview
How many times and what time did you go to the grocery store this week?
What was a difficulty you experienced last time you went to the store?
Do you have a preferred grocery store? Is it near you?
Have you used or considered using personal grocery shopper apps?
If so how was your experience?
Findings
Most important needs for shoppers
Organization
Independence
Personal space
Efficiency
Comparative Analysis
coronavirus effect
As the Coronavirus becomes a global pandemic shoppers panic to buy up essentials like toilet paper, food, and personal hygiene products. The fear of long term quarantine causes a chaos in the grocery stores. Shelves empty and lines of people out the door await the chaos as they prepare for the unexpected. Not knowing whether or not their grocery store will have what they need spikes anxiety.
Persona
Marie Michele Bouchard
Austin, TX | Age 29 | Household of 3
Habits
Shops twice a week
Prefers to meal prep when possible
Makes lists every visit
Buys mostly fresh produce
Pain points
Doesn’t like big crowds
Has a hard time when grocery moves things around
Busy schedule means limited time to shop
Parking lot is always chaotic
feature prioritization
User input on the state of the grocery store and items gives Marie full control over when she should go and what items she may not be able to find.
QR scanner for grocery items allows Marie to scan as she goes and pay without waiting in long lines
List feature keeps all of Marie’s information in one app and allows her to quickly add previously purchased items to her list
process
Lo-fi sketches, working out user flow
Mid fi sketches, developing screens
Feature Highlights
From the home screen users will be able to see live updates on the status of the store. Once they’re in the store, they can input their own status of the store. This keeps the app up to date with the most current information. Similar to the Waze app, user input is extremely valuable and keeps everything current.
Marie can now check GoGrocery before she leaves for the store. She will be able to see if the lines and store are crowded or in the clear. If she wants to avoid crowds, the user store status input can help her decide if now is the time to go.
As for the Coronavirus problem, social distancing becomes extremely important for the health and safety of everyone, knowing whether or not the store will be crowded or not is monumental in deciding if it’s worth it to brave the store at any particular time.
From the home screen users can also see the most recent user updates on the items in the store. Updates can fall under categories such as relocation, on sale, out of stock or a custom category.
Marie will be able to see from other users if anything is out of stock or if there are any deals on items she purchases. This feature will also aid in any anxiety about items moving around the store, and make her trip more efficient.
In the case of a global pandemic, this feature alerts users when necessities are out of stock so they do not attempt to add to the chaos in a crowd that should be social distancing. During the great Coronavirus toilet paper crisis of 2020 user photos could be upload photos of empty shelves so shoppers don’t frantically search and cause more stress in an already difficult time.
Deliverables
